{"id":14850,"date":"2014-06-04T22:49:22","date_gmt":"2014-06-05T03:49:22","guid":{"rendered":"http:\/\/blog.kenperlin.com\/?p=14850"},"modified":"2014-06-04T22:50:33","modified_gmt":"2014-06-05T03:50:33","slug":"amazon-and-the-war-of-perception","status":"publish","type":"post","link":"http:\/\/blog.kenperlin.com\/?p=14850","title":{"rendered":"Amazon and the war of perception"},"content":{"rendered":"<p>In recent times I have gotten used to ordering pretty much everything on Amazon, from books to bookshelves to coffee makers, blenders, razor blades, magnets, and pretty much anything you can think of.  It&#8217;s hard to beat the convenience of having my address already in the system, and the free shipping you get with Amazon Prime.<\/p>\n<p>But in these last few weeks, as I&#8217;ve become aware of Amazon&#8217;s strong-arm tactics in its negotiations with book publisher Hachette, I haven&#8217;t ordered anything from Amazon.  I don&#8217;t think there was a point where I made a conscious decision to do this &#8212; it just sort of snuck up on me.<\/p>\n<p>At some point I realized that it felt unpleasant to give my business to a corporate giant while it was ostentatiously bullying a much smaller company.  Yes, I know that corporations are fundamentally amoral self-serving entities.  But I could always take comfort in the balance of power in that jungle &#8212; the fact that competition dictated some approximation, however crude, to a level playing field.<\/p>\n<p>But this was different.  Amazon is vastly larger and more powerful than Hachette.  There is no parity in this particular fight &#8212; I can feel the sense of bullying in my gut.<\/p>\n<p>Amazon claims that it is just trying to get the lowest possible price for its customers, but I find that argument problematic.  To me, a healthy and viable marketplace is more important than pushing for the lowest possible price.<\/p>\n<p>I&#8217;m not closing my Amazon account.  I&#8217;m simply waiting them out.  At some point I suspect Amazon will realize that its entire customer base is watching, and that many of us are not amused.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In recent times I have gotten used to ordering pretty much everything on Amazon, from books to bookshelves to coffee makers, blenders, razor blades, magnets, and pretty much anything you can think of. It&#8217;s hard to beat the convenience of having my address already in the system, and the free shipping you get with Amazon &hellip; <a href=\"http:\/\/blog.kenperlin.com\/?p=14850\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Amazon and the war of perception&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/14850"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14850"}],"version-history":[{"count":3,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/14850\/revisions"}],"predecessor-version":[{"id":14853,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/14850\/revisions\/14853"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14850"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14850"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14850"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}