I was talking today with some colleagues about our research, which is not exactly virtual reality, and not exactly augmented reality. We are sort of doing VR for AR: We use various virtual reality techniques to prototype a kind of extreme future augmented reality.<\/p>\n
The question came up as to what terminology we should use to describe what we are doing. Neither “virtual reality” nor “augmented reality” really describe it. So perhaps a new term is needed.<\/p>\n
I had an inspiration. I told my colleagues that we need something radically new and forward looking, more futuristic and cutting edge than mere virtual reality. “What we need is a brand new acronym,” I explained. “Something that would be completely exotic to young people. So let’s call it Virtual Co-present Reality … VCR!”<\/p>\n","protected":false},"excerpt":{"rendered":"
I was talking today with some colleagues about our research, which is not exactly virtual reality, and not exactly augmented reality. We are sort of doing VR for AR: We use various virtual reality techniques to prototype a kind of extreme future augmented reality. The question came up as to what terminology we should use … Continue reading “Branding”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/17855"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17855"}],"version-history":[{"count":1,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/17855\/revisions"}],"predecessor-version":[{"id":17856,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/17855\/revisions\/17856"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17855"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}