For obvious reasons, I’ve been watching a lot more YouTube than usual. Which means I see a lot of ads.<\/p>\n
Ads are weird. On the one hand, I appreciate them. Without ad revenue, the entire economy of “free” on-line videos wouldn’t exist.<\/p>\n
On the other hand, the entire concept is strange. People are trying to sell things, so advertisers put enormous amounts of time and effort into making slick videos to grab the attention of viewers.<\/p>\n
But all those viewers really want to do is skip the ads. At the earliest possible moment, a typical viewer will click on the button that skips the remainder of the ad.<\/p>\n
So it becomes an oddly adversarial ecosystem. People put enormous amounts of effort in to making ads to lure in viewers, yet those same viewers hate the ads, and consider them a nuisance.<\/p>\n
Isn’t it amazing that this is the basis for one of the largest sectors of our economy?<\/p>\n","protected":false},"excerpt":{"rendered":"
For obvious reasons, I’ve been watching a lot more YouTube than usual. Which means I see a lot of ads. Ads are weird. On the one hand, I appreciate them. Without ad revenue, the entire economy of “free” on-line videos wouldn’t exist. On the other hand, the entire concept is strange. People are trying to … Continue reading “Ads”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/22116"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22116"}],"version-history":[{"count":1,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/22116\/revisions"}],"predecessor-version":[{"id":22117,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/22116\/revisions\/22117"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22116"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}