I remember going to the movie theater back in 2011 to see the sci-fi thriller Source Code<\/i> back when it first came out. In general, it was a well made movie, with a cool VR-related premise.<\/p>\n
Jake Gillenhaal made for a very presentable action hero, as he hunted down bad guys within a computer generated virtual reality world. The entire audience seemed to enjoy the movie quite a bit.<\/p>\n
But there was one moment that stood out. At some point our intrepid hero does an internet search. He looks at the phone in his hand, punches the screen a few times, and before you know it, he is looking up something on Bing.<\/p>\n
The moment that Bing came up, the entire theater erupted in laughter. Nobody in the audience had expected that.<\/p>\n
The moment totally broke the fourth wall. After all, who would use Bing to do a Web search, when they could use Google instead? Certainly not the bad-ass hero in a cyber-thriller movie.<\/p>\n
After a while everybody settled back into watching the movie, but the moment lingered. It had clearly been intended as product placement for Microsoft, and it had clearly not gone over well.<\/p>\n
This was not, I think, a referendum on the relative merits of the two search engines, but rather a referendum on cultural acceptance. Sometimes it just happens — product placement goes wrong.<\/p>\n","protected":false},"excerpt":{"rendered":"
I remember going to the movie theater back in 2011 to see the sci-fi thriller Source Code back when it first came out. In general, it was a well made movie, with a cool VR-related premise. Jake Gillenhaal made for a very presentable action hero, as he hunted down bad guys within a computer generated … Continue reading “When product placement goes wrong”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/22862"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=22862"}],"version-history":[{"count":3,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/22862\/revisions"}],"predecessor-version":[{"id":22865,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/22862\/revisions\/22865"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=22862"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=22862"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=22862"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}