{"id":23517,"date":"2021-07-26T11:16:43","date_gmt":"2021-07-26T16:16:43","guid":{"rendered":"http:\/\/blog.kenperlin.com\/?p=23517"},"modified":"2021-07-26T11:16:43","modified_gmt":"2021-07-26T16:16:43","slug":"your-commercial","status":"publish","type":"post","link":"http:\/\/blog.kenperlin.com\/?p=23517","title":{"rendered":"Your commercial"},"content":{"rendered":"<p>Suppose you could make a commercial about any product, with you as the spokesperson. What product would you choose, and what would be your ideal commercial for it?<\/p>\n<p>It&#8217;s perfectly valid to respond &#8220;nope, not going to do that.&#8221; But just as an exercise, suppose you were to say &#8220;sure, I know just the product that I&#8217;d like to represent.&#8221;<\/p>\n<p>So what would be your perfect product to endorse, and how would you go about making a commercial for it? It could be something spiritual, or something that exists only in a science fiction universe. But whatever it is, the core of it would be you communicating to people &#8220;this is something you might want or need, and here is why.&#8221;<\/p>\n<p>I realize that framing things in this way is slightly odd, but it may also be an interesting way to address the question &#8220;what are my core values?&#8221; I suspect that everybody, deep down, has their own perfect product, and their own unique way of selling that product.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Suppose you could make a commercial about any product, with you as the spokesperson. What product would you choose, and what would be your ideal commercial for it? It&#8217;s perfectly valid to respond &#8220;nope, not going to do that.&#8221; But just as an exercise, suppose you were to say &#8220;sure, I know just the product &hellip; <a href=\"http:\/\/blog.kenperlin.com\/?p=23517\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Your commercial&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/23517"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=23517"}],"version-history":[{"count":1,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/23517\/revisions"}],"predecessor-version":[{"id":23518,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/23517\/revisions\/23518"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=23517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=23517"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=23517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}