{"id":25157,"date":"2023-01-28T19:03:41","date_gmt":"2023-01-29T00:03:41","guid":{"rendered":"http:\/\/blog.kenperlin.com\/?p=25157"},"modified":"2023-01-28T19:03:41","modified_gmt":"2023-01-29T00:03:41","slug":"invention-needs-customers","status":"publish","type":"post","link":"http:\/\/blog.kenperlin.com\/?p=25157","title":{"rendered":"Invention needs customers"},"content":{"rendered":"<p>You&#8217;ve been working for years on something. By now you are pretty sure you have it all figured out.<\/p>\n<p>And then one day you have a random conversation with somebody. Suddenly you realize that all this time you&#8217;ve had it wrong.<\/p>\n<p>It&#8217;s not that there was anything wrong with what you were doing.<br \/>\nRather, you come to see that what people need is different from what you thought they needed.<\/p>\n<p>The person you&#8217;re talking with doesn&#8217;t have the faintest idea how to make what you&#8217;ve been working on. They just know what they need, and they know how to articulate that need.<\/p>\n<p>And you are reminded all over again that invention does not thrive in a vacuum. Invention needs customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;ve been working for years on something. By now you are pretty sure you have it all figured out. And then one day you have a random conversation with somebody. Suddenly you realize that all this time you&#8217;ve had it wrong. It&#8217;s not that there was anything wrong with what you were doing. Rather, you &hellip; <a href=\"http:\/\/blog.kenperlin.com\/?p=25157\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Invention needs customers&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/25157"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=25157"}],"version-history":[{"count":1,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/25157\/revisions"}],"predecessor-version":[{"id":25158,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/25157\/revisions\/25158"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=25157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=25157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=25157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}