{"id":687,"date":"2009-03-12T22:52:01","date_gmt":"2009-03-13T03:52:01","guid":{"rendered":"http:\/\/blog.kenperlin.com\/?p=687"},"modified":"2009-03-12T22:52:01","modified_gmt":"2009-03-13T03:52:01","slug":"microeconomies","status":"publish","type":"post","link":"http:\/\/blog.kenperlin.com\/?p=687","title":{"rendered":"Microeconomies"},"content":{"rendered":"<p>The thoughtful responses to yesterday&#8217;s post really got me thinking.  Why don&#8217;t we see more of the sorts of front-end + back-end consortia that would clearly serve everyone &#8211; such as the ability to add external database operations to the <i>results<\/i> of a Google search?<\/p>\n<p>Google presents its search engine only through a monolithic access point.  Unless you make a different business arrangement with Google, Inc., you can only access those powerful search algorithms through a relatively simplistic interface.  I assume that this is because Google wants to remain a vertical monopoly &#8211; just one carefully branded route to its underlying search engine, unless you pay to become a business client for other uses of that engine.<\/p>\n<p>But perhaps it might be in Google&#8217;s long-term interest to &#8220;let a thousand flowers bloom&#8221; &#8211; to allow others to try their hand at building alternate interfaces on top of the core search engine.<\/p>\n<p>I&#8217;m not suggesting here that everyone program in SQL &#8211; any more than we would expect every consumer to implement an IPhone app.  The key is to allow a vibrant community of people to do so, in a way that is of use to many more people.  If Google were to allow more access to the underlying engine, then some people would start to come up with uses for the engine that Google couldn&#8217;t possible have thought of &#8211; because Google, as big as it is, and as smart as its employees are, cannot replace an entire economy of implementers.<\/p>\n<p>There seems to be an underlying question here:  How does a profit-oriented corporation make the best win-win arrangement with a peripheral group of folks who inhabit a more freewheeling microeconomic style of creation?  Consumers in general are best served when those two forces combine to create a synthesis whereby everybody wins:  <i>(i)<\/i> The corporation wins because ever new markets are found for its core engine (its greatest strength);  <i>(ii)<\/i> The individual implementer community is able to do things that <i>nobody<\/i> would have done otherwise; <i>(iii)<\/i> The larger community of users wins because all these innovative, more-focused, easier-to-use, tailor-made interfaces start appearing in their lives, or at least become available at on-line check-out counters.<\/p>\n<p>Maybe one way for U.S. industry to work its way out of the current economic malaise is to figure out how to harness our collective brainpower to foster new information microeconomies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The thoughtful responses to yesterday&#8217;s post really got me thinking. Why don&#8217;t we see more of the sorts of front-end + back-end consortia that would clearly serve everyone &#8211; such as the ability to add external database operations to the results of a Google search? Google presents its search engine only through a monolithic access &hellip; <a href=\"http:\/\/blog.kenperlin.com\/?p=687\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Microeconomies&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/687"}],"collection":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=687"}],"version-history":[{"count":2,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/687\/revisions"}],"predecessor-version":[{"id":689,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/687\/revisions\/689"}],"wp:attachment":[{"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=687"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}