{"id":18209,"date":"2016-12-26T20:05:24","date_gmt":"2016-12-27T01:05:24","guid":{"rendered":"http:\/\/blog.kenperlin.com\/?p=18209"},"modified":"2016-12-26T20:05:24","modified_gmt":"2016-12-27T01:05:24","slug":"new-but-not-too-new","status":"publish","type":"post","link":"https:\/\/blog.kenperlin.com\/?p=18209","title":{"rendered":"New, but not too new"},"content":{"rendered":"<p>From time to time our lab research gets spun off into various start-up companies.  We&#8217;ve done it a few times now, so we know the general terrain.<\/p>\n<p>But one issue that never changes is the difference between what&#8217;s valuable in University research and what&#8217;s valuable in a start-up company.  The values differ because each is optimizing for something different.<\/p>\n<p>University research optimizes for a general sense of expanding knowledge.  From that perspective, it doesn&#8217;t matter who makes money from that knowledge.<\/p>\n<p>It doesn&#8217;t even matter if the knowledge won&#8217;t be of practical use to anyone for another twenty years.  The important thing is the overall arc of long-lasting impact.<\/p>\n<p>But start-up companies are first and foremost about bringing into the world something that is economically self-sustaining.  And it has to be economically self-sustaining the relatively short term.<\/p>\n<p>You need to create something useful fairly soon, but that in itself is not sufficient.  You also need to make sure that the world knows to beat a path to your door.<\/p>\n<p>In other words, you need to create something new, but not too new.  If your idea is so far ahead of the curve that nobody else can understand why it&#8217;s important, then you&#8217;ll just run out of money before you manage to get your product or service out into the world.<\/p>\n<p>It can be difficult for people from Academia to make the psychological transition from &#8220;great research idea&#8221; to &#8220;great start-up idea&#8221;.  When you&#8217;ve been spending years optimizing for one value system, it can be hard to switch gears and optimize for a different value system.  There are many ways to get it wrong.<\/p>\n<p>Yet sometimes we manage to get it right.  And when we do, it feels great. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From time to time our lab research gets spun off into various start-up companies. We&#8217;ve done it a few times now, so we know the general terrain. But one issue that never changes is the difference between what&#8217;s valuable in University research and what&#8217;s valuable in a start-up company. The values differ because each is &hellip; <a href=\"https:\/\/blog.kenperlin.com\/?p=18209\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;New, but not too new&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/18209"}],"collection":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=18209"}],"version-history":[{"count":1,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/18209\/revisions"}],"predecessor-version":[{"id":18210,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/18209\/revisions\/18210"}],"wp:attachment":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=18209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=18209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=18209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}