This week I saw one of those electronic billboards. Unlike traditional billboards, the electronic ones can show lots of different messages.<\/p>\n
Which means that the same space can be multiplexed — used at different times by different advertisers, each with a targeted message.<\/p>\n
Of course the people who put these things up need to make sure that there are enough advertisers to fill all 24 hours a day. Which means they need to convince advertisers to use their billboard.<\/p>\n
This week, looking at an electronic billboard, I realized I was watching exactly that — an ad targeted at the advertisers themselves. But what caught my eye was how delightful the ad was.<\/p>\n
The ad copy referred obliquely to the cultural trope of the young man who uses a billboard to convince his estranged girlfriend to come back to him. This ad riffed on that trope, in a very clever way.<\/p>\n
It said, in big bold letters: “You can’t win her back, but you can be on a billboard.”<\/p>\n","protected":false},"excerpt":{"rendered":"
This week I saw one of those electronic billboards. Unlike traditional billboards, the electronic ones can show lots of different messages. Which means that the same space can be multiplexed — used at different times by different advertisers, each with a targeted message. Of course the people who put these things up need to make … Continue reading “Electronic billboard”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/21595"}],"collection":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21595"}],"version-history":[{"count":1,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/21595\/revisions"}],"predecessor-version":[{"id":21596,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=\/wp\/v2\/posts\/21595\/revisions\/21596"}],"wp:attachment":[{"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=21595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.kenperlin.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=21595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}