The United States has been gripped again by presidential election fever, and millions of Americans are earnestly trying to determine which candidate has the sincere interests of the nation at heart. But this question of “sincerity” is tricky. A lot of people voted for George W. Bush in 2000 and again in 2004 because he somehow seemed sincere.
But how did they know it wasn’t all just an act? How can you ever know whether a politician is sincere? Maybe a more general question is this: Do humans actually have a mechanism that can distinguish between true sincerity and the very artful fakery of it?
It wouldn’t be that difficult to scientifically determine the answer, but as far as I can tell, nobody has run the experiment. Here’s how one might go about it: Film a discussion between two people who are interacting in complete sincerity. It could be a boyfriend and girlfriend who’ve been asked to discuss their relationship, or a debate between two sports fans about who has the better team.
Then hire two good professional actors to replicate this scene. The actors’ goal is to convince you that they too are utterly sincere. And yet, of course they are not. The particular emotions, values, points of view that were deeply held and sincerely expressed by the original participants are utterly irrelevant to the actors. Emotionally they are invested only in creating a convincing external performance.
Now show films, under controlled conditions, of these two scenarios. Allow the observers to vote on which version is truly sincere and which is the artful fake. Let’s say that the outcome is that observers cannot tell the difference (or worse – that they are systematically more likely to believe the fake version to be real).
What significance might this have for politics? A key premise of Presidential politics in the U.S., as it is practiced today, is that you are voting for the individual. People do not primarily vote the resumé but rather the candidate, out of a sense that they have identified the person they can trust to lead the country.
Should the experiment show that true sincerity cannot be determined by a politician’s manner, arguably this would constitute proof that someone who runs on a platform of sincerity, such as George W. Bush, could just as easily be a completely cynical liar, a cold and calculating manipulator of his audience, up to some utterly self-serving end. Not only wouldn’t we know the difference, we couldn’t know the difference.
Maybe we should run the experiment and see.









