I was having a conversation with my class today about the future of communication technology. We touched on many topics, including mixed reality and artificial intelligence. And one topic that came up was the question of economic models.
You are probably familiar with the saying “If you’re not paying for it, then you’re not the customer, you’re the product.” It’s a pretty straightforward idea: If somebody is providing you with a free Web service, then they are probably not doing it for you. They are probably doing it for their advertisers — their real paying customers.
A corollary of this is if you really want to serve people, you need to do it in a way that is economically self-sustaining. For example, when you go to the market to get a dozen eggs, you pay for the eggs. And your money is what keeps the grocery store open.
You are willing to pay for those eggs because you are getting value for your money. And the people selling you the eggs don’t try to sell you broken or rotten eggs, because they want your continued business.
Similarly, if we want future communication technologies that serve our actual needs, there is an argument that we should be willing to pay for them. Otherwise, we will never really be the customer — we will be the product.