I probably spend about 90% of my time making my own software tools, and only about 10% of my time actually using those tools to create content. But I still find the process to be very efficient.
Using my own tools lets me create exactly the things that I want to create, without needing to struggle with somebody else’s idea of how I should be working. I know this approach would not appeal to everybody, but for me it works really well.
Besides, making my own software tools is really fun. 🙂