Author: admin

nearly, but not quite
myself. even if you are
the one reading this.

(why)

the question that comes
after ‘who’, ‘what’ and ‘where’, and
before ‘how could you?’

(xenophobia)

a fear that makes you
do things that increase someone’s
xenophobia

(secrets)

what i don’t tell you,
which is how you can be sure
i’ll always trust you

(truth)

what no one else sees
no matter how patiently
you enlighten them

(unbeliever)

someone who rejects
any idea that’s sacred
enough to kill for

(verb)

a noun that betrays
its fellow nouns by working
for the other side

(never)

the number of times
each moment comes again in
the rest of your life

(one)

how many true loves
we know will last forever
(on a given day)

(possibly)

a straw that we clutch
in one hand, when the other
finds itself empty

(quiet)

what we get, when we
realize that we have lost
everything else

(real)

our favorite word
to describe the quality
of a fantasy

(innocent)

you, before you knew
what you wish you did not know,
now that you know it

(jellyfish)

such a beautiful
bright colorful way to stop
enjoying the sea

(kindness)

what we notice most
when we don’t get it, and least
when we don’t give it

(love)

the thing we want most
is the thing, strangely enough,
we least understand

(mine)

the saddest of words,
bringer of wars, destroyer.
see also: yours, ours

(experience)

what teaches us to
recognize our mistakes the
next time we make them

(fun)

it is what you have
when you’re not thinking at all
about what you have

(god)

a way to avoid
responsibility for
choosing to be good

(human)

our name for any
living creature in which we
recognize ourselves

(chance)

what you make happen
when you’re not aware you are
making things happen

(desire)

wanting it even
more, precisely because you
don’t want to want it

you, beholding it,
created it: this thing that
got stuck in your eye

a path from worries
about college to worries
about collagen

I was designing a logo the other day. The process involved writing a small computer program, while putting a number of variables into it to control things like line thickness, spacing, proportions between the various elements, and so forth.

Once I did that, tuning the parameters involved a mix of two kinds of thinking: (1) What looks good to me, and (2) what message am I trying to tell to others? In this case, I was going for a particular balance between formal and casual, homespun and elegant, harmonious and striking.

At the end of such a process, there is, traditionally, a single result, which everyone will see. But now that I’ve been working on sharable virtual realities, I’m wondering whether a single result is too limiting.

Maybe a logo — or any other designed object — should ideally look different to everyone, morphing itself somewhat in response to the tastes of each beholder. After all, the communication of any design — or any message for that matter — is an interaction between two participants: The sender of the message and the receiver of that message.

If my intention is to convey to you a message with a certain degree of warmth or sophistication, of casual friendliness or lighthearted seduction, why shouldn’t the system that conveys my message take your tastes and preferences into account?

Perhaps, in a virtualized world where we can each see our own custom view of the objects around us, there should be at least two stages of design: (1) The decisions made by the object’s creator, expressing an aesthetic intention, and (2) the decisions made by a software agent tuned to each observer, which renders that designed object in a way best suited to that observer.