Commercial shock

In recent years I’ve been watching all my television on Netflix. Which means it’s been quite a while since I’ve seen TV commercials.

This evening, visiting someone’s house, I found myself in a room where television is delivered with commercial interruptions. And I found myself going through some pretty extreme culture shock.

It’s not that TV commercials are loud. That part’s ok. It’s that they are so incredibly stupid. And I find myself wondering, is there some implicit assumption that we, the people presumably watching these commercials, are also stupid?

When you see TV ads without being used to them, the whole experience comes across as insulting and offensive. Although I could see, if you were to watch commercial television all the time, how you might develop an immunity.

And then, I suppose, maybe it would be ok.

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