Luckily, there’s no rush

Speaking of signage, I was walking up Sixth Avenue this evening and I came upon a sight that you see every once in a while in a big city like New York: A large bus, having broken down, was in the process of getting towed. When I got there the tow truck had just hitched up the front of the bus, and was about to cart it off.

But the detail that caught my eye was the McDonalds ad on the side of the bus. It’s a perfect example of the wonderfully unpredictable chaos of the physical world.

In the future, when all signage becomes virtual, such events will most likely be removed from our sight just as soon as they show up. So enjoy it while you can.

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