Best marketing lesson

The best marketing lesson I ever learned was in the form of a little cartoon I once saw in a magazine. I can no longer remember exactly where I saw it, but the lesson has stuck with me all these years.

Today I drew the cartoon on a whiteboard, the way I remember it. I think the image speaks for itself.

Although I will say this. Somewhere, I suspect, the founder of Starbucks is smiling.

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