Why do TV commercials work? I have been wondering this since I was a little child.
Nobody really seems to like them. When they show up on our phone we eagerly skip past them as soon as we can.
When we see them on TV they drive us crazy. They end up disrupting our experience of whatever movie or TV show we were watching.
Yet clearly we still go out and buy the products they are hawking. Why else would people spend so much time and money getting them in front of our faces?
There must be some rational explanation for the phenomenon of TV commercials. Has somebody actually figured out why they work?