The word “immersive” is gradually entering the lexicon, in reference to new computer mediated forms of experience. Most people don’t think about it yet, just as most people didn’t think about the nascent field of cinema in the late 1890s.
Consequently, this is a very exciting time for research into the field of immersive media. The important aesthetic questions are yet to be answered, or perhaps even asked.
In another decade or two, things will have settled down, and the nature of synthetically produced immersive experience will probably be a well understood area. Which means the next decade or so is going to be a lot of fun.