People who invest in start-up companies hate production. What I mean by “production” is the process of a company doing custom jobs for clients.

That kind of work requires investment of people-hours, and it doesn’t scale. When you are doing production, you are essentially being paid for your time. A day’s work for a day’s pay.

But when you have a software product, you can scale. You might get millions of people using your product, and that creates an enormous multiplier factor for whatever effort you put in to support that product.

That’s the kind of value proposition that interests investors. That’s why some companies turn out to be Unicorns — little start-ups that grow to become mega-corporations.

So you could say the goal is to make the transition from production to product. To get those three letters “ion” off the end.

In other words, deionization.

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