I wanted to purchase a greeting card that would let me write the message myself. My first stop was a conveniently located CVS pharmacy. They had a vast selection of greeting cards. Yet every last card had some sort of idiotic jingle already written in it.
When you take the time to read these jingles, it becomes clear how greeting card companies select the people who create them. Basically, company recruiters invite prospective employees for an interview, sit them down and challenge them to expound upon a theme. It could be a general theme, such as “Happy Birthday”, or something more specific, such as “Good luck on your Communion, from your Mother’s second ex-husband”. I think that one was located in aisle four.
Prospective job candidates, pen in hand, attempt to compose a verse that expresses the emotion of the given occasion. The candidate may try to be funny, rueful, poetic, lyrical, ironic, or some combination thereof. Prospective employers read the results carefully. If they find that the candidate has succeeded in any of these goals, even in a small way, then the candidate is immediately shot, gangland style, and their lifeless body dumped behind an old greeting card warehouse somewhere in New Jersey.
This process is iterated in a methodical way, until all human beings capable of writing a decent greeting card have been systematically eliminated from the population. Whoever is left alive is then hired as a professional writer of greeting cards.
I may be wrong about some details of this process — I am merely reconstructing a plausible scenario based on the available evidence. Yet if you read through many of these cards, I think you will agree that this, in essence, must be the standard procedure.
Two blocks away I found a lovely little store called Papyrus that offers a large section of the most extraordinarily beautiful and imaginatively decorated blank greeting cards. I purchased one of these, and proceeded to write my friend a note that said exactly what I wanted to say.