Creative marketing

Today I ventured out to a coffee shop that had a very impressive looking array of desserts. So I bought some and took them home.

Alas, none of them were at all tasty. It was a major disappointment.

But it got me thinking. If I were the head of marketing for this establishment, how would I handle this? Is there something positive I could say, which would also be true?

I’ve put some thought into this, and now I think I have it. Here is what I think would be a great slogan for this place:

“Try our desserts. They look even better than they taste!”

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