Today I ventured out to a coffee shop that had a very impressive looking array of desserts. So I bought some and took them home.
Alas, none of them were at all tasty. It was a major disappointment.
But it got me thinking. If I were the head of marketing for this establishment, how would I handle this? Is there something positive I could say, which would also be true?
I’ve put some thought into this, and now I think I have it. Here is what I think would be a great slogan for this place:
“Try our desserts. They look even better than they taste!”