I was going to write today about that wonderful fan tradition around saying “May the 4th be with you.” But then this afternoon I received a long an comprehensive email from the Walt Disney Company, telling me all about how I can celebrate (in their words) “Star Wars day”.
Their email enumerates various TV shows, old movies that are back in theaters, animated shorts, assorted themed toys, Lego tie-ins, PC computer games. They even talk up a commercial for Apple products.
So many ways for me to spend my money. What a way to ruin a perfectly good fan-culture moment.
Maybe I’ll start celebrating May the fifth instead. Sounds like it could be a great drinking game.